Hebe
Turning an outdated ecommerce experience into a digital loyalty hub
- Client
- Hebe
- Role
- Senior Product Designer
- Sector
- Retail / Beauty
- Year
- 2020
/ 01 Problem
Redesign and strategic direction for the Hebe mobile commerce experience — combining ecommerce, loyalty and mobile-first shopping into one product.
- 01
Outdated ecommerce UX with a fragmented customer journey.
- 02
Low mobile convenience and a disconnected loyalty experience.
- 03
Pressure to lift retention without breaking the active member base.
/ 02 Responsibilities
- —Strategy workshops with executives and product stakeholders
- —Benchmarking and ecommerce trend analysis
- —Mobile-first commerce concepts and UI design
- —User testing and rapid validation cycles
/ 03 Approach & process
- 01
Stakeholder workshops to align on scope and KPIs
- 02
Concept ideation across discovery, product, checkout and loyalty
- 03
Iterative testing with members across tiers
- 04
Hand-off to engineering with a living component reference
/ 04 Selected screens
Selected work shown under NDA. Full walk-throughs available on request.
/ 05 Outcome
- →
Simplified shopping experience with loyalty integrated, not bolted on.
- →
Easier product discovery and cleaner checkout flows.
- →
A modern visual direction the brand can keep building on.
- App Store rating
- 4.9
- Downloads
- 1.3M+