Work/01Mobile app / AI-assisted product

Love2Play

Designing an intimate, AI-assisted mobile experience for couples

Client: Love2Play
Role: Product Design · UX/UI · Product Strategy · AI-assisted Development
Sector: Consumer / Intimacy & Wellbeing
Year: 2025

/ 01 Problem

An iOS app that helps couples explore intimacy through guided, personalized experiences — interactive storytelling, audio narration and premium content, designed and shipped almost entirely through AI-assisted workflows by a non-developer.

01
Most couples apps feel either clinical, gamified or explicit — leaving a gap for something premium, mature and emotionally safe.
02
Delivering deep personalization without forcing accounts, profiles or cloud sign-up.
03
Designing an audio-first experience with chapter navigation, offline playback and ambient inserts.
04
Monetising through premium content without aggressive paywalls.
05
Shipping a complex, subscription-based, multilingual iOS app primarily through AI-assisted workflows, with no traditional engineering background.

/ 02 Responsibilities

—Product vision and UX strategy
—Interaction, UI and information architecture
—Onboarding, personalization and playback flows
—Premium logic and monetisation design
—Multilingual content architecture (EN / ES / PL)
—AI prompting workflows and AI-assisted SwiftUI implementation

/ 03 Approach & process

01
Frictionless onboarding — names only, no accounts — feeding personalization across text and narration.
02
Audio-first detail screens with sticky controls, chapter jumping and offline downloads.
03
Soft-gated premium model inspired by streaming services rather than mobile paywalls.
04
JSON-driven, translation-safe content architecture with language-aware filtering from day one.
05
Multi-model AI workflow (ChatGPT, Claude, Grok) for architecture, SwiftUI generation, debugging and edge cases.

/ 04 Selected screens

Onboarding storytelling — dares, curated stories and AI ideation as core pillars.

Fun & Games — category-based discovery across truth, dare, foreplay and roleplay.

AI composer — generate new ideas, challenges or questions with a Sparks-based credit system.

Story detail — author attribution, swap-roles toggle and chapter intro.

Personalised playback — intensity, hearts and name-injected narration.

Feature overview — truth & dare, roleplay, relationship care and premium narration.

Selected work shown under NDA. Full walk-throughs available on request.

/ 05 Outcome

→
Launched on the App Store as a fully functional production app.
→
Validated that emotionally designed niche products can ship without a large engineering team.
→
Became a foundation for further work on local LLMs, AI content pipelines and personalized narration systems.

iOSSwiftUIAI-assistedAudioSubscriptionMultilingual