Rossmann
Redesigning a legacy ecommerce ecosystem for modern retail
- Client
- Rossmann
- Role
- Senior Product Designer
- Sector
- Retail / Ecommerce
- Year
- 2022
/ 01 Problem
Strategic UX direction and redesign concepts that moved an outdated ecommerce platform toward a modern omnichannel experience across mobile app and web.
- 01
Outdated ecommerce architecture and inconsistent customer journeys.
- 02
Low usability across shopping flows; fragmented mobile experience.
- 03
Hard to scale new features on top of legacy patterns.
/ 02 Responsibilities
- —Workshop facilitation with stakeholders and product teams
- —UX audit and customer journey mapping
- —Benchmarking, concept ideation and rapid prototyping
- —Usability testing and validation
/ 03 Approach & process
- 01
Audit of the existing flows across web and app
- 02
Customer journey mapping with internal and external participants
- 03
Concept sprints focused on discovery, basket and checkout
- 04
Validation against KPIs before formal sign-off
/ 04 Selected screens
Selected work shown under NDA. Full walk-throughs available on request.
/ 05 Outcome
- →
Concepts that improved discoverability and simplified purchase flows.
- →
Stronger mobile usability and a modernised visual language.
- →
Scalable ecommerce foundations the team could keep extending.