Rossmann — UX Case Study
Redesigning a legacy ecommerce ecosystem for modern retail
- Client
- Rossmann
- Role
- Senior Product Designer
- Sector
- Retail / Ecommerce
- Year
- 2022
Context
Legacy retail ecommerce ecosystem spanning mobile and web shopping journeys.
Constraint
Fragmented flows and dated patterns made discovery, basket and checkout difficult to scale.
My move
Led audit, journey mapping, benchmark work and concept sprints for modern omnichannel shopping flows.
Outcome
A clearer mobile-first direction with scalable foundations for discovery and purchase journeys.
/ 01 Problem
Strategic UX direction and redesign concepts that moved an outdated ecommerce platform toward a modern omnichannel experience across mobile app and web.
- 01
Outdated ecommerce architecture and inconsistent customer journeys.
- 02
Low usability across shopping flows; fragmented mobile experience.
- 03
Hard to scale new features on top of legacy patterns.
/ 02 Responsibilities
- —Workshop facilitation with stakeholders and product teams
- —UX audit and customer journey mapping
- —Benchmarking, concept ideation and rapid prototyping
- —Usability testing and validation
/ 03 Approach & process
- 01
Audit of the existing flows across web and app
- 02
Customer journey mapping with internal and external participants
- 03
Concept sprints focused on discovery, basket and checkout
- 04
Validation against KPIs before formal sign-off
/ 04 Selected screens
Selected work shown under NDA. Full walk-throughs available on request.
/ 05 Outcome
- →
Concepts that improved discoverability and simplified purchase flows.
- →
Stronger mobile usability and a modernised visual language.
- →
Scalable ecommerce foundations the team could keep extending.