Super-Pharm
From strategy and validation to measurable ecommerce growth
- Client
- Super-Pharm
- Role
- Product Designer · Strategy & research
- Sector
- Retail / Mobile commerce
- Year
- 2021
/ 01 Problem
Strategy, UX, research and continuous optimisation for one of Poland's largest drugstore ecommerce apps — combining loyalty, ecommerce and personalisation in a single mobile experience.
- 01
Lifting ecommerce conversion in a competitive category.
- 02
Increasing loyalty programme engagement inside the app.
- 03
Optimising onboarding and registration without losing users.
- 04
Improving product discoverability across a large catalogue.
- 05
Validating ideas before they hit engineering.
/ 02 Responsibilities
- —Customer journey workshops with product and business stakeholders
- —Feature prioritisation using MoSCoW
- —UX/UI design across home, browse, PDP and account
- —Moderated user testing and A/B testing with analytics
- —Optimisation hypotheses and discovery roadmap
/ 03 Approach & process
- 01
Strategy workshops to align on outcomes
- 02
MoSCoW prioritisation across discovery streams
- 03
Iterative app design with tight engineering loops
- 04
Usability testing and analytics-driven optimisation
/ 04 Selected screens
Selected work shown under NDA. Full walk-throughs available on request.
/ 05 Outcome
- →
Validated UX improvements and an optimisation roadmap supporting long-term product growth.
- →
Cleaner registration flow that mapped to the real CRM logic underneath.