Super-Pharm — UX Case Study
From strategy and validation to measurable ecommerce growth
- Client
- Super-Pharm
- Role
- Product Designer · Strategy & research
- Sector
- Retail / Mobile commerce
- Year
- 2021
Context
Mobile commerce product combining ecommerce, CRM logic, loyalty and personalisation.
Constraint
The team needed to lift conversion and loyalty engagement without adding friction to onboarding or browse flows.
My move
Facilitated strategy work, prioritised features, designed core shopping flows and validated concepts with research.
Outcome
Validated UX improvements and an optimisation roadmap supporting long-term product growth.
/ 01 Problem
Strategy, UX, research and continuous optimisation for one of Poland's largest drugstore ecommerce apps — combining loyalty, ecommerce and personalisation in a single mobile experience.
- 01
Lifting ecommerce conversion in a competitive category.
- 02
Increasing loyalty programme engagement inside the app.
- 03
Optimising onboarding and registration without losing users.
- 04
Improving product discoverability across a large catalogue.
- 05
Validating ideas before they hit engineering.
/ 02 Responsibilities
- —Customer journey workshops with product and business stakeholders
- —Feature prioritisation using MoSCoW
- —UX/UI design across home, browse, PDP and account
- —Moderated user testing and A/B testing with analytics
- —Optimisation hypotheses and discovery roadmap
/ 03 Approach & process
- 01
Strategy workshops to align on outcomes
- 02
MoSCoW prioritisation across discovery streams
- 03
Iterative app design with tight engineering loops
- 04
Usability testing and analytics-driven optimisation
/ 04 Selected screens
Selected work shown under NDA. Full walk-throughs available on request.
/ 05 Outcome
- →
Validated UX improvements and an optimisation roadmap supporting long-term product growth.
- →
Cleaner registration flow that mapped to the real CRM logic underneath.